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STORYTELLER POSTS


Neil St. Clair's Glow Up
A little bit of meme fun to remind folks you never know when an ugly, awkward duckling might turn into someone you'd like to get to know.

STORYTELLER
Nov 12, 20201 min read


How to Mix Love and Business
By Neil St. Clair This article was originally published on under30ceo.com (January 6th, 2013) It was the summer of 2011, and the...

FOUNDER
Oct 11, 20203 min read


Want To Be An Effective Thought Leader? Ignore President Obama
No, this message isn't political. In fact, I'll admit right now (without giving away my party affiliation should I have one)

FOUNDER
Oct 3, 20206 min read


The Content Marketing Metric You Absolutely Must Know
Clickbait headline aside, this metric actually was a major shock to me and fundamentally changed AlleyWire's business model.

FOUNDER
Oct 3, 20206 min read


How Digital Marketing Is Destroying Your Business
I'm always up for a good Lewis Black-style rant. So pretend that I'm practically shouting this to you in his inimitable I'm-about-to-have-a

FOUNDER
Oct 3, 20206 min read


On Personal Brand, Or Why You Never Wear Socks With A Three-Piece Suit
Whether you're the founder of an emerging company, an executive at a mature brand, or climbing the corporate ladder, there's one inexorable

FOUNDER
Oct 1, 20206 min read


The Importance of Being Brief...Just Ask Hemingway
What if I asked you to write a 500-word story in just six words? Seems like one of those impossible tasks sadistic journalism professors

FOUNDER
Oct 1, 20205 min read


How To Tell A Meaningful Story Through Video
Telling your story on-camera. For mature and emerging brands, startups and Fortune 500s, B2B and B2C companies, the very concept can be

FOUNDER
Oct 1, 20205 min read


How To Make A Crowdfunding Video That Works
It seems as
if every startup today is launching on Kickstarter, IndieGoGo, or some similar crowdfunding site.

FOUNDER
Oct 1, 20205 min read


Content Marketing And Conferences: Why You've Been Doing It All Wrong
We're right in the thick of conference and event season. From about September to November and again from January to May every industry

FOUNDER
Oct 1, 20209 min read


How Social Media Is Choking Your Business To Death
By Neil St. Clair This article was originally published on Forbes.com (November 21, 2014) A bit histrionic, perhaps, but it's true–social...

FOUNDER
Oct 1, 20205 min read


There Is One Medicine For Marketer Arrogance Syndrome
Forrester Research, I sure do love you today. The consulting firm just published a report entitled "B-to-B Content Fails the Customer Engage

FOUNDER
Oct 1, 20207 min read


Mix And Match: The 3 Types Of Content You Need To Know
So you've smartly decided that you're going to be a content marketer--creating a content-rich site and campaign. You realized the benefits

STORYTELLER
Sep 28, 20208 min read


Scourge Or Savior: What Clickbaiting Means For The Future
Yes, I know my headline would be more ironic if it in fact was a bit of clickbait, but I'm a trained journalist, and simply can't do it.

STORYTELLER
Sep 28, 20207 min read


Playbook: How Content Marketing Solves A Real Problem for Real Estate
By Neil St. Clair This article was originally published on Forbes.com (April, 2015) Real estate is a commodity industry. For that matter,...

STORYTELLER
Sep 24, 202014 min read


Outbrain Or Outbane: How To Distribute Your Content For Free
By Neil St. Clair This article was originally published on Forbes.com (March, 2016) Oliver Twist was less an orphan than some of the...

STORYTELLER
Sep 22, 202013 min read


Never Acquire Technology You Understand
By Neil St. Clair This article was originally published on Forbes.com (November, 2016) Any mergers and acquisition professional will tell...

STORYTELLER
Sep 22, 20208 min read


IfNotNow Does Not Speak For Me
If a straw poll of my Birthright group is any indication, IfNotNow not only doesn’t speak for me, they do not speak for us.

PHILANTHROPIST
Apr 16, 20203 min read
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